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Category News

Gaming Actors Rally for Change

Woman gamer with pink hair sitting in a cyber club and playing a video game

A Call for Transparency in Video Game Production Actors within the video game industry are voicing strong objections against being unexpectedly involved in explicit scenes, including those depicting sexual violence. These situations have caused significant distress for many, especially when…

The Role of AI in Modern Campaigns

Paris, France - 18 May 2024: Little Boys, Sport Fan Kids Running With Olympics

Introduction Artificial Intelligence (AI) has dramatically reshaped the advertising landscape, introducing innovative approaches to targeting, content creation, and campaign execution. This evolution is most apparent during major events like the Olympics, where competition for audience attention intensifies. AI in Advertising…