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A New Approach to Making Games

The video game industry is huge, with some games costing over half a billion dollars to make and market. These high costs are a big problem for most game companies. Andrew Maximov, who has worked in the industry for over ten years, says that using AI in game development could change everything and make things more affordable.

IT Development Team Working on VR Project. Man wearing VR headset, playing and touching something in

The Problem with Costs

Making a top-quality game is very expensive. Andrew Maximov points out that the costs of production and marketing are so high that they’re not sustainable for many companies in the long run.

AI’s Role in Game Making

AI is starting to play a big role in how games are made. Companies like Promethean AI are at the forefront, giving developers new tools that make it easier to build game worlds. Maximov believes that AI can learn from human artists and help them do their jobs better by taking over the boring, repetitive tasks.

Working Together with AI

Despite worries that AI might take over creative jobs, industry experts believe that AI can work alongside humans to enhance what they can do. Kylan Gibbs, the CEO of Inworld, says that AI helps developers think bigger and create more engaging game experiences that were once too complex to imagine.

Customized Game Experiences

Nick Walton from sees AI as a way to make games that adapt to each player, creating personalized stories and experiences. His game, AI Dungeon, is an example of how AI can make every player’s game unique and full of possibilities for different outcomes.

What This Means for the Industry

As more game developers start using AI, it’s changing how games are made. Big companies like EA are getting on board with AI, which could mean big changes in how games are developed. But there are also concerns, such as the possibility of job losses because of new technology.


AI is bringing new opportunities for creativity and innovation to the video game industry. With AI’s help, game developers can make more complex and engaging games, and players can look forward to more immersive and personalized gaming experiences. This is an exciting time for the industry as it explores what AI can do to transform the way games are made.

Engineer developer analyzing cad software to develop creative video game

Frequently Asked Questions (FAQs)

1. How does AI reduce the cost of game development?

AI can significantly cut costs in game development by automating repetitive tasks such as texturing and environment building, which traditionally require a lot of time and labor from human artists. By handling these tasks, AI allows smaller teams to produce content at a scale and speed that were previously only possible for larger studios, thus reducing overall development costs.

2. Will AI replace human game developers?

No, AI is not expected to replace human game developers entirely. Instead, AI is seen as a tool that complements human creativity. It can handle the more mundane aspects of game design, allowing human developers to focus on the creative and innovative parts of game development. The goal is to augment human capabilities, not replace them.

3. How does AI create personalized gaming experiences?

AI can generate dynamic game environments and storylines that adapt based on the player’s decisions and actions. This means that each player can have a unique experience tailored to their style of play. For instance, AI can change story outcomes, create personalized quests, and even adjust gameplay difficulty in real-time to suit the player’s skills and preferences. This level of customization is what makes AI-powered games particularly engaging and replayable.

Sources BBC