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Contact
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[email protected]
So, Europe’s big bosses have put the pressure on Apple, and guess what? Apple had to let Epic Games come back with Fortnite and its game store on iPhones across Europe. This is a big deal because it shows how new rules called the Digital Markets Act (DMA) are changing the game in the digital world.
The European Union wasn’t happy with how companies like Apple and Google had all the power over app stores. They introduced the DMA to mix things up and break down these powerhouses. Apple wasn’t keen on letting Epic Games do its own thing and blocked Fortnite for a bit. But when the EU stepped in, Apple had to think twice and let Epic back in.
Epic Games has been fighting with Apple in court since 2020 because it didn’t like how Apple was charging up to 30% fees on in-app purchases, calling it unfair. Epic didn’t win the lawsuit, but this new move by Apple, thanks to the EU’s push, shows that big regulatory bodies can make even giants like Apple rethink their decisions.
Apple letting Epic Games back on the iOS platform in Europe, after some talks and promises to follow the new DMA rules, is a big signal. It means Fortnite is back, and it tells game developers that the European Commission is serious about shaking things up with how apps are sold and made money from.
Apple’s decision to welcome Epic Games back is a sign that the market might become more open and fair for game developers. They might not have to pay as much to get their games out there, thanks to the DMA. This is good news for everyone who makes games and those who play them because it could lead to more choices and better prices.
In short, Apple’s move to let Epic Games and Fortnite return to iPhones in Europe is a big deal. It shows that with enough pressure from rules like the DMA, the digital market can become a better place for both the people who make games and the ones who play them.
1. Why is Epic Games allowed back on iPhones in Europe?
Epic Games is back because European regulators enforced the Digital Markets Act (DMA), aiming to break up the monopoly that companies like Apple had on app stores. Under this pressure, Apple had to let Epic Games, including Fortnite and its game store, return to the iOS platform in Europe.
2. What is the Digital Markets Act (DMA)?
The DMA is a set of regulations by the European Union designed to prevent big tech companies from monopolizing digital markets. It ensures that smaller companies and developers have a fair chance to compete, breaking down barriers that previously benefited the likes of Apple and Google exclusively.
3. Did Epic Games win its lawsuit against Apple?
No, Epic Games did not win the lawsuit it filed against Apple in 2020, which was primarily about Apple’s in-app payment system and its up to 30% commission fees. Despite losing, the regulatory changes forced by the DMA have allowed Epic Games to re-enter the European market.
4. What does the reinstatement of Epic Games mean for developers?
The return of Epic Games to the iOS platform in Europe signals a more open and competitive marketplace for developers. It suggests they might face fewer restrictions and lower fees when distributing their apps, thanks to regulatory efforts like the DMA pushing for a fairer digital marketplace.
5. How does Epic Games’ return impact consumers?
Consumers stand to benefit from a more competitive digital marketplace as it can lead to more options, better prices, and innovative products. The reintroduction of Fortnite and Epic Games’ store means more choices for European iOS users and potentially sets a precedent for similar changes in other regions or platforms.
Sources The Guardian