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Adobe is launching a cool new tool for making videos, called the Firefly Video Model, set to come out by the end of 2024. This tool is part of Adobe’s Creative Cloud, which is a bunch of apps that help people make awesome digital content like images, videos, and more. With the new Firefly Video Model, Adobe is making video editing easier and more automated, meaning you can do less but create more.

Video maker shooting fashion video with slender model on beach

What’s the Firefly Video Model?

Imagine being able to make a high-quality video just from a sentence or a picture! That’s what the Firefly Video Model does. You tell it something like “show a cat playing with a ball,” and it can make a short video of exactly that. You can even tell it how to move the camera, like zooming in or panning around, which lets you really get creative with how the video looks. Adobe’s vice president, Alexandru Costin, mentioned that this tool is designed to understand your instructions very well, making it a strong contender in the AI video-making scene.

Cool Features: Turning Text and Images into Videos

With this new tool, you can start with just text or a picture, and the AI will turn it into a video clip. Say you type in “sunrise over mountains,” the AI can create a video showing a beautiful morning scene in the mountains. Or if you have a drawing or a photo, the AI can bring it to life in a video.

There’s also a feature called Generative Extend in Premiere Pro (another Adobe app) that lets you make your video longer automatically. It adds a few seconds that match the style of your existing video, making it super helpful for editors who need to fill gaps or extend clips.

Making Sure It’s All Good: Ethical AI Training

A big worry with AI is where it gets its training data from. Adobe makes sure to use data that’s okay to use, like images and videos from its Adobe Stock library, which has over 400 million items. This means they’re not using anyone’s personal stuff without permission, which keeps things fair and legal.

Why This is Great for Creative Folks

For people who make videos, this tool is a game changer. It can do things like fill in missing video parts, create extra scenes, or add movement to still images, all really fast. This means video creators can spend more time on the fun parts of making videos and less on the boring, repetitive stuff.

To sum it up, Adobe’s new AI video tool is going to make creating videos a lot easier and more fun, especially for those who love to get creative without getting bogged down in the technical details. It’s something to look forward to for anyone interested in video production!

Cheerful visagiste applying makeup on model and recording video

FAQ

1. What is the Firefly Video Model and how does it work?
The Firefly Video Model is Adobe’s new AI-powered tool that allows users to create high-quality video clips from simple text or image prompts. You can type a description (like “a cat playing with a ball”) or upload an image, and the AI will generate a corresponding video. It also lets users customize elements like camera angles and movements for more creative control.


2. How does Adobe ensure that its AI tool uses ethical training data?
Adobe is committed to ethical practices by training its AI models only on publicly available or licensed content. They specifically use their Adobe Stock library, which includes over 400 million images, illustrations, and videos, ensuring that no personal or unauthorized data is used in the training process.


3. What are the benefits of using this tool for video creators?
The Firefly Video Model streamlines the video creation process, allowing editors and filmmakers to quickly generate content. It can help fill gaps in footage, create B-roll, and animate static images, saving time on tedious tasks. This allows creative professionals to focus more on storytelling and high-level editing, enhancing their overall productivity.

Sources Reuters