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The gaming world is entering a new phase, with artificial intelligence (AI) transforming how games are made and played. While AI offers exciting possibilities like faster development and smarter in-game characters, it’s the creativity and emotion of human developers that make games truly unforgettable. Hermen Hulst, co-CEO of Sony Interactive Entertainment, highlights that AI can help the industry evolve, but the “human touch” remains essential.

Gamer bearded guy, in a gaming headset, wins a video game. Cybersportsman in a neon room. Lifestyle

The New Role of AI in Gaming

AI is revolutionizing game development in several exciting ways:

  • Creating Game Worlds Faster: AI can build massive, detailed environments and levels in a fraction of the time, giving players more to explore.
  • Smarter, Livelier Characters: AI powers non-player characters (NPCs) that can adapt to player actions, making them feel more real and engaging.
  • Quick Problem-Solving: AI helps find bugs and glitches faster, making the development process smoother and games more polished.

However, AI isn’t a one-size-fits-all solution. Hulst believes that the heart of gaming lies in the creativity and emotion that only humans can bring.

Challenges in the New Gaming Landscape

The gaming industry is facing some hurdles:

  • Market Adjustments: After a pandemic-driven boom, gaming demand has slowed, leading to job cuts and studio closures.
  • Rising Costs: Developing games has become more expensive, while players expect even higher quality.

Sony is navigating these challenges by prioritizing successful projects like “Astro Bot,” a critically acclaimed title, and stepping away from less promising ventures like “Concord.”

Why Creativity Still Leads in the New Age of Gaming

Even with all the amazing things AI can do, the magic of gaming comes from human imagination and emotion. Players love games that tell gripping stories, evoke emotions, and offer unique experiences—and that requires a human touch.

Hulst emphasizes that AI works best as a support tool, helping developers bring their creative visions to life more effectively.


Excited couple playing video games at home

FAQs About AI in Gaming

1. Can AI create games on its own?

Not quite. AI can handle technical tasks like creating environments or testing for bugs, but it can’t replicate the storytelling and creativity that make games special.

2. What are the main uses of AI in gaming?

AI is used for building game worlds, creating smarter NPCs, and speeding up the bug-fixing process. It helps developers work faster and smarter.

3. Why are human developers still essential in this new era?

Human developers bring creativity, emotional depth, and unique ideas to games. AI can assist, but it can’t replace the human touch that makes games meaningful.


AI is opening up new possibilities in gaming, but the perfect blend of human creativity and technology is what makes this era truly exciting. Together, they’re shaping a future of bigger, smarter, and more unforgettable gaming experiences.

Sources BBC

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