33-17, Q Sentral.

2A, Jalan Stesen Sentral 2, Kuala Lumpur Sentral,

50470 Federal Territory of Kuala Lumpur


So, everyone’s chatting about Apple’s iMessage and there’s a big discussion happening in Brussels that could change how we use it. Let’s break down what’s going on and why it matters.

white square with face effect. Customer service experience

What’s the Buzz with iMessage?

Basically, Google and some big phone companies want the European Commission to make Apple play nice with other messaging apps. If iMessage is tagged as a ‘must-have’ or ‘core’ service, Apple would have to make sure it works well with competitors like WhatsApp.

What Does ‘Core’ Service Even Mean?

Being a ‘core’ service is like being voted most popular in school—it means you’re super important. The Digital Markets Act (DMA) is like the school rules, trying to make sure no one gets too powerful or stops others from having a chance to shine.

Why Do People Care About iMessage So Much?

iMessage is huge; it’s like the cool kid in Apple’s group. It’s super easy for iPhone users, but not so much for Android folks, which can be a bummer if you’re trying to chat with friends on different devices.

System administrator checking servers with cellphone in data center

Why Are Phone Companies and Google Stepping In?

They think iMessage has gotten too big and that it’s not fair because it only really works well for people with iPhones. They’re saying, “Hey, let’s make messaging cool for everyone, not just iPhone users.”

Isn’t Messaging Already Easy?

They’re arguing that if iMessage opened up to work with other apps, we could all have cooler features to play with, no matter what phone we use.

What’s Apple’s Side of the Story?

Apple’s like, “Hold up, iMessage isn’t even a paid thing, and nobody’s forced to use it.” They say there are tons of other apps out there, so the market’s already competitive.

Is Apple Just Trying to Keep People Buying iPhones?

Some folks think iMessage is Apple’s way of keeping people loyal to iPhones, which helps them sell more phones even if iMessage isn’t making money directly.

What Does This Mean for Us?

If the rules change for iMessage, it could mean we’d have more choices and wouldn’t be stuck using certain apps based on what phone we have.

Could This Change Other Apps Too?

Yep, if iMessage has to change, other built-in apps might have to follow suit. It could shake up the whole system of how apps work together.

In a Nutshell: What’s Next for iMessage?

The bigwigs in Brussels are still figuring it out, but their decision could really change the game for tech companies and us, the users. This whole iMessage chat is part of a bigger deal about who controls our digital world and how we all stay connected. Stay tuned to see what happens!

white square with face effect. Customer service experience

FAQ: Unpacking the iMessage Debate

What’s the debate about iMessage in Brussels?

The debate is about whether iMessage should be considered a ‘core’ service under new European rules. If it is, Apple would have to make iMessage work with other messaging apps.

Why does Google care about iMessage?

Google, along with some big phone companies, thinks that iMessage has an unfair advantage because it’s built into all Apple devices, which makes it harder for other messaging services to compete.

What is the Digital Markets Act (DMA)?

The DMA is a set of rules in the European Union designed to make sure the big tech companies don’t get too powerful and that there’s fair competition in the digital market.

How could this affect iPhone users?

If iMessage becomes a ‘core’ service, iPhone users might be able to send messages to people using other apps, like WhatsApp or Android’s messaging app, without any hiccups.

Will this change how iMessage works?

It could. If the rules change, Apple might have to adjust iMessage so it can send and receive messages from non-Apple devices more easily.

What’s Apple’s argument against this?

Apple says iMessage isn’t a paid service and that people aren’t forced to use it. They also argue that there’s plenty of competition in the messaging app market already.

How could this impact other apps?

If iMessage is forced to open up to other services, it might set a precedent that could lead to other built-in apps having to do the same.

What does this mean for the future of messaging apps?

This could lead to a more unified messaging experience across different devices and platforms, breaking down the barriers between iPhone and Android messaging.

When will a decision be made?

The European Commission is still investigating, so it’s unclear when a final decision will be made. But it’s a hot topic that could have big implications, so it’s being watched closely.

Sources Financial Times