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Nike Sneakers + Bikes? Not Cool, Says Everyone

So, JD Sports dropped this ad where folks are doing all these cool bike tricks, but here’s the catch – they’re all wearing Nike Air Max 95 sneakers. Yeah, you read that right. Sneakers, not bike boots. And guess what? A bunch of people are super ticked off about it. Over 40 peeps have already complained to the ad peeps (you know, the ones who check if ads are okay), saying this is super risky and could end up hurting someone.

cropped view of man in black boot sitting on motorcycle

Everyone’s Talking About It, and They’re Not Happy

The bike safety nerds and some big-deal groups are all, “What were you thinking?” They’re all about wearing the right gear, like boots that actually protect your feet and ankles if you crash. They think JD Sports is being kinda reckless, showing off stunts in sneakers.

What JD Sports Has to Say

JD Sports is like, “Chill, everyone.” They said the whole thing was shot super carefully with pros on private property and indoors. They did all the safety checks to make sure it was all good. But, folks are still worried that this ad might give young riders the wrong idea.

And Now We Wait…

The Advertising Standards Authority (those ad checkers) is looking into all the complaints. They haven’t decided to do a full-on investigation yet, but it’s got people talking. It’s a big deal because it’s not just about a cool ad; it’s about keeping it real and safe on the roads.

So there you have it. JD Sports made an ad with bike stunts in sneakers, and not everyone’s happy. Safety first, right? Let’s see how this all plays out.

FAQ on the JD Sports Ad Controversy

1. What’s the big deal with the JD Sports ad?
The controversy boils down to JD Sports releasing an ad that showed motorcyclists pulling off stunts while rocking Nike Air Max 95 trainers. The issue? Those kicks aren’t exactly what you’d call motorcycle-safe gear, and over 40 people have complained that this ad is a bad influence, especially on the younger crowd.

2. Why are people upset about the choice of footwear in the ad?
People are worried because wearing the right gear is a big deal when you’re on a motorcycle. The proper boots can protect your feet and ankles if you take a spill. Nike Air Max 95s, while cool, don’t offer the same kind of protection, so featuring them in a motorcycle stunt ad seems irresponsible to many.

3. How has JD Sports responded to the backlash?
JD Sports said they took all the necessary safety precautions during the shoot. They used professional riders and made sure everything was done on private land or indoors to minimize risks. They’re sticking to their guns, insisting that they made the ad as safe as possible.

4. Are there any consequences for JD Sports because of this ad?
So far, the Advertising Standards Authority (ASA) is still reviewing the complaints. They haven’t launched a formal investigation yet, but the situation has sparked a lot of discussions about advertising ethics and safety in the motorcycle community.

5. What’s at stake with the ASA’s decision?
If the ASA decides to investigate and finds JD Sports at fault, it could mean tighter regulations on how motorcycles and related products can be advertised. It’s about setting a precedent for responsible advertising, especially when it comes to activities that carry a higher risk of injury.

Sources BBC

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